WHAT IS YOUR USP?
USP stands for Unique Selling Proposition.
It’s a core concept for business and you should adopt it as a corner cutting piece of tech.
The idea is to give you the best chance at closing a high number of quality girls.
To do this we make not just your approaches, but your very presence economical and on point.
Value is perceived value.
Ask yourself the question – ‘What is unique about me?’
You will know on some level. Write it down.
Whether totally unique or only relatively so, it’s something to work with.
Your USP sets you not just apart from, but above other men in a certain capacity or environment. It’s important to discover and decide what it is for this reason.
Simply knowing your USP is a major competitive advantage.
Struggling?
Here are some examples of categories to combine.
- Your Profession
Lawyer? Doctor? Builder? Fireman? Soldier? Factory Worker?
Carpenter? Banker? Sales?
Each can be leveraged for maximum effect, read on to find out how - Your Hobbies
Weight lifting, reading, yoga, Salsa, playing an instrument, partying,
drinking, taking drugs, poker?
Again, each of these contribute, even smoking can help if you use it. - Your Body
Tall, Short, Muscular, Thin, Fat? (Don’t be fat) Eyes, hair, face, hands,
Assuming you take care of yourself, these can each be amplified to win. - Your Voice
Tone is important. Make it a tool, go deep and slow. VOICE..Calm down. - Your subjects of conversation
Unusual, sensual, mysterious, spiritual, humorous, irreverent, teasing. - Your clothing
Inviting to the touch, detailed, interesting, stylish, timeless, interchangable - Your friends
What kind of people do you hang out with? What circles do you move in?
Do they relate to your interests and are you distinguished/valued?
All of these factors combine to create you, the product.
Make yourself as attractive as possible to your target market by emphasising areas in which you feel you have an edge over the competition.
For example, if you’re a blue collar guy with blue collar friends and a blue collar life,
think about something you can do to differentiate yourself from all the others.
You have 2 choices essentially. Amplify and out-do, or take an alternative path.
For the blue collar guy, amplifying might be getting a more dangerous tattoo,
a more violent looking leather jacket or getting totally ripped.
An alternative approach would perhaps be something not quite ‘fruity’ enough
that it will get you attacked in your dive bar of choice, but something you can reveal to your target, and use to surprise and isolate them – such as a hidden passion for Yoga, art or music.
Likewise if you’re a desk jockey in a financial centre, you can shock and delight your frau
of choice by flopping out a Harley and revealing a penchant for boxing, or go for the full American Psycho effect, by which I mean a sharper than sharp custom suit and a rigorous
skin care regime, not dismemberment.
You get the general idea. If you have any questions then feel free to leave a comment,
at the moment I read all of them and will answer.
That established, here are some ways to utilise your new found knowledge:
- Like in any sale, endeavour to discover the priorities and prejudices of your mark before committing yourself in any direction.
- When you’ve discovered their areas of sentiment, exploit the information you’ve received by portraying your product in the most enticing way possible.
I said enticing, not sympathetic, you beta fuck.
Enticing means different, rare, unusual, enigmatic, sensual, decadent.
NOT practical. NOT utilitarian. NOT reliable. OK? Good.
Being different is an advantage. If you’ve ever experienced the attention of being a foreigner in a friendly group then you know what I mean about attention.
Now – An exercise!
- Write a sentence describing yourself.
- Imagine then describe in words two social scenarios:
Firstly: one where you fit in beautifully and hang out with your friends,
or if you don’t have any friends, where people like you typically congregate.
Secondly: Where you and your USP are exceptional in some respect.
Leverage it, you bad boy!
The first scene is where the chicks hunt you, if they are attracted then business as normal.
They will already be there and on the lookout for a guy like you.
The second scene is where you hunt the girls.
You’ve got the secret weapon of mystique and should commence isolating and seducing like a beast.
REMEMBER: Value is perceived value.
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